Overview

Breakpoint is a bold, imaginative creative agency that specializes in transforming brands through design, storytelling, and technology. Since 2020, they’ve helped businesses worldwide connect with audiences through unforgettable experiences.

My job? Turn that creative spirit into a digital space that feels just as alive, expressive, and impactful as the work they do.

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The Challenge

Breakpoint needed more than just a portfolio site—they needed a digital extension of their brand. Something that looked and felt like their creative process: clean, modern, confident, and full of personality.

The client’s goals were clear:

- SEO-friendly foundation to increase organic discoverability

- Visual storytelling that reflects their brand identity and creative ethos

- Streamlined user experience with minimal friction

- A project archive that grows as they grow

- A working contact form for potential clients to reach out

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Tech Stack

• WordPress + Elementor – Flexible layout control and CMS power
• Custom JavaScript – Interactive behavior and animations
• Advanced Custom Fields (ACF) – Structured project management
• HTML5 / CSS3 – Clean and responsive layout foundation
• PHP Mailer – Secure form handling

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My Role

I was brought in to customize and extend the site to meet both technical and creative needs. Here’s what I did:

• Refined the UI/UX to improve navigation, responsiveness, and clarity
• Structured the project archive using custom fields and templates
• Ensured every page was SEO-optimized with proper headings, meta tags, and performance tuning
• Integrated and styled a contact form with spam protection
• Polished animations and transitions to reflect the agency’s design sensibility
• Delivered a clean, editable CMS experience so the team could grow the site over time

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Highlights

Visual Identity, Digitally Translated

Fonts, spacing, animation, and layout were all customized to match Breakpoint’s energetic yet refined brand. The site isn’t just a portfolio—it’s an experience.

Living Project Archive

I built a scalable archive system that allows the team to document new projects effortlessly. Each case study has a clear layout, structured data, and a visual flow that puts the work front and center.

Form That Actually Works

Visitors can now reach out via a secure, functional contact form—and the agency has already started receiving inquiries directly through it.

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Challenges

• Balancing creativity with performance

Too much motion risks distraction; too little risks blandness. I found a happy middle ground using subtle animations and progressive loading.

• Responsiveness across devices

Every visual element was tuned to look equally good on desktop, tablet, and mobile—without breaking the brand feel.

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Outcome

• Website is live and fully managed by the client
• Contact form actively used by new prospects
• Showcases the agency’s personality without sacrificing clarity or performance
• Built to scale as Breakpoint continues to grow and evolve

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Final Thoughts

Breakpoint isn’t just another agency—and now, their site isn’t just another portfolio. It’s a digital front door that speaks their language: bold, modern, and unapologetically creative. It was a joy to collaborate with a team that values storytelling, design, and impact—and I’m proud to have translated their creative DNA into code.