Project Overview

Autrantic Group is a multi-field holding company operating across diverse industries, including geological services, engineering and digital solutions, and medical services. The group required a unified digital presence that clearly represents both the holding company and its subsidiaries, while maintaining clarity, performance, and long-term scalability.

The challenge was to design and develop a single website that behaves like multiple independent company websites, each with its own identity, services, portfolio, and contact information — without compromising user experience or SEO.

Client Structure

• Autrantic Group – Holding Company
• Autrantic Geo Services – Geological & Mining Services
• Trantic Engineering – Engineering, Solar Energy, Construction, Software & Digital Marketing
• Autrantic Medical – Medical Services

My Role

Web Developer
Responsible for the full technical implementation of the website structure, custom logic, performance optimization, and ensuring that each subsidiary functions as an independent entity within a shared system.

Objectives

• Design a modern, premium corporate website aligned with the group’s scale and credibility
• Structure the website to support company → sub-companies hierarchy
• Allow each subsidiary to have:
• Its own services & portfolio
• Dedicated pages (Landing, About, Contact)
• Brand-aligned UI elements
• Ensure strong performance, scalability, and SEO
• Make content management easy for non-technical users

Key Features & Outcomes

• Clear holding company + subsidiaries website architecture
• Modern, visually rich corporate design
• Conditional menus based on the active company
• Brand-aligned colors and typography per subsidiary
• Mobile-first, responsive layout
• SEO-optimized pages and archives
• Page transitions and preloaders for smoother UX
• Improved services & portfolio archives using company-based hierarchy
• Easy-to-maintain CMS structure with future expansion in mind

Main Challenge

Projects & Services Navigation Across Subsidiaries

Because all services and portfolio items live under a single WordPress installation, WordPress treats them as belonging to one company. This caused cross-navigation between subsidiaries, which was not acceptable for the client.

Solution

• Divided services and portfolio items into company-based parent categories
• Nested all related categories under their respective parent company
• Developed a custom child theme with conditional logic to control:
• Post navigation
• Archive visibility
• Service and portfolio filtering based on the active company

Result

• Users only see content related to the company they’re viewing
• Clean, logical content hierarchy that improves SEO and discoverability
• A system that is easy to extend as new subsidiaries or services are added

Final Result

The delivered website successfully balances corporate structure, usability, and performance. Each subsidiary operates with clarity and independence while remaining part of a cohesive group identity. The client now has a future-proof platform that supports growth, content expansion, and long-term maintenance without technical overhead.